How to Create the Perfect Pitch Deck
A pitch deck is a presentation that outlines the key aspects of a business and its potential for growth. It’s an important tool in the world of entrepreneurship, as it can help you secure funding from investors or to attract new clients and partners. With so much at stake when crafting your pitch deck, why not hire a professional?
Choose the right person. Find someone who knows your company best and is conversant in business strategy and finance. You’ll want somebody with an MBA or other graduate degree that specializes in entrepreneurship or marketing, as well as at least three years of experience developing decks.
Set clear expectations for what you need from them before they start working on anything else (timeline, deliverables). Make sure to provide all relevant information upfront so there are no surprises later on down the line. If you’re looking for something specific like “a two minute video,” then mention that up front.
Agree on a budget and timeline for completion. This is important for any type of project, but particularly important for your pitch deck. You don’t want to invest too much money up front and then find out that the person can’t produce what you need in a timely manner.
Trust them with all aspects of the design process. It’s not just about formatting text or adding images—you’ll also want someone who is skilled at crafting an outline for how each slide will look and feel (e.g., color scheme, font choice). The better they know which components are needed on each page and what their function should be, the easier it will be to refine the overall layout into something cohesive and polished looking.
Establish the format of the deck that you want them to design (slide-based, 45 minute presentation).
Set expectations about how much support they’ll provide regarding revisions or any additional items identified during the process as well as what will happen if there are delays in completing your project within the agreed upon timeframe — like who pays extra fees when this happens? If it’s not clear beforehand, then make sure that each party knows their responsibilities in order to avoid confusion down the line. It may be helpful to come up with an outline of deliverables before starting work so everyone is on board from day one.